GSTC-D A2: Destination Management Strategy and Action Plan

The destination has established and is implementing a multi-year destination management strategy and action plan that is publicly available, is suited to its scale, was developed with stakeholder engagement and is based on sustainability principles. The strategy includes an identification and assessment of tourism assets and considers socio-economic, cultural and environmental issues and risks. The strategy relates to and influences wider sustainable development policy and action in the destination.

Example: Sonoma County, USA

Sonoma County Tourism (SCT) developed its Destination Stewardship and Resiliency Master Plan, with extensive input from local businesses and residents to align with GSTC Destination Criterion A2. As the first U.S. Destination Stewardship Organization, SCT combines data-driven strategies and partnerships to prioritize sustainability, resilience, and long-term stewardship. Guided by a GSTC Destination Assessment, the plan identified key areas for improvement and actionable steps for sustainable tourism management.