The global sustainability movement relies on rigorous international standards, but success in the field depends on their seamless integration into local policies, cultural norms, and national initiatives. By bringing together policy architects and academic experts, we will examine the journey of aligning national programs—like the Thailand Green Hotel Plus and the Thailand Green Plan 2030—with the GSTC framework to ensure global credibility while respecting local context. The discussion will address the complexities of managing overlapping or competing standards, the role of government-led certification in scaling change, and how to build stakeholder support when transitioning to international recognition.
- Randy Durband – CEO, GSTC
- Dr. Kaewta Muangasame – Chief of Sustainable Tourism In Action Center, Thailand, Mahidol University International College [Presentation]
- Bhummikitti Ruktaengam – President, Sustainable Tourism Development Foundation (STDF)
Due to live technical difficulties, some parts of this recording contain temporary cuts. We apologize for the inconvenience and thank you for your understanding.
