Micro and Small Enterprises (MSEs) are the backbone of tourism, yet they face unique hurdles in achieving formal sustainability validation. This session explores GSTC-accredited Certification for smaller players, reframing it from a burden into a tool for operational excellence and market differentiation. The discussion will demystify the certification process while highlighting benefits like resource efficiency and increased visibility. We will address challenges such as resource constraints and documentation, showcasing scalable solutions and group certification models designed to make certification accessible to enterprises of all sizes.
• Dr. Mihee Kang – Chief Assurance Officer, GSTC
• Stefano Ravelli – Chair of the GSTC Italy Working Group; GSTC Board Member [Presentation]
• Peter Richards – International Partnerships Coordinator, Sustainable Tourism in Action Center (STAC) [Presentation]
• Yasushi Izawa – CEO, Eco Guide Café [Presentation]
• Kevin Fsadni – Deputy CEO, Malta Tourism Authority [Presentation]
