Promotion and visitor information material about the destination is accurate with regard to its products, services, and sustainability claims. Marketing messages and other communications reflect the destination’s values and approach to sustainability and treat local communities and natural and cultural assets with respect.
Example: Palau Pledge
Palau is the first nation on earth to change its immigration laws for the cause of environmental protection. Upon entry, visitors need to sign a passport pledge to act in an ecologically and culturally responsible way on the island for the sake of Palau’s children and future generations of Palauans.
