As the primary interface for millions of travelers, Online Travel Agencies (OTAs) and digital platforms hold unparalleled power to influence consumer behavior and accelerate industry-wide sustainability. This session explores how global platforms are integrating the GSTC framework into the digital guest journey—from transparent labeling and green filters to incentivizing sustainable practices within their vast supply chains. The discussion addresses the technical and strategic challenges of standardizing sustainability data across diverse markets, the role of corporate travel in driving ESG high-performance, and the importance of public affairs in aligning digital innovation with global climate goals. By examining the intersection of technology, human resources, and policy, this session highlights how the digital travel ecosystem can turn “sustainable intent” into “verified action” at a global scale.
- Jason Lin – Co-founder & CEO, Hotelzero
- Thomas Loughlin – Program Manager – Sustainability, Booking.com [Presentation]
- Terence Eng – Global Product Director, Trip.Biz [Presentation]
- Elena Pérez – Chief People & ESG Officer, HBX Group [Presentation]
- Vincent Ng – General Counsel & Head of Public Affairs, Klook
- Thipaporn Dau (Beau) – Country Manager, Thailand, Traveloka [Presentation]






