While many Tour Operators and DMCs have committed to sustainability, the ability to accurately measure and report on social and environmental impact remains a significant industry challenge. This session moves beyond high-level commitments to examine the practical frameworks used by industry leaders to quantify their footprint and community contributions. The discussion reviews socio-economic impact tracking in local communities, measurement across complex supply chains, and the integration of the GSTC Tour Operator Standard as a benchmarking tool. Panelists share how they navigate data collection gaps, ensure transparency in reporting, and use these metrics to drive strategic decision-making. By highlighting the shift toward accountability, this session provides a roadmap for operators to move from “doing good” to “proving impact” through rigorous, evidence-based performance tracking.
- Ailynn Seah – CEO, The Lumiere Consultancy
- Meegan Marshall – Chief People and Purpose Officer, Intrepid Travel [Presentation]
- Sukhum (Boss) Jarangdej – Sustainability Coordinator, Khiri Travel [Presentation]
- Kingston Khoo – Founder & CEO, Dusky Leaf Adventures [Presentation]
- Natalie Lyall-Grant – Head of Positive Impact, Jacada Travel [Presentation]
