In the tourism value chain, tour operators act as the vital bridge between global demand and local impact. This session explores the evolution of this relationship, moving from traditional contracting toward a more sustainable model built on the GSTC Tour Operator Standard. The discussion will focus on the strategic alignment of the supply chain: how operators can move beyond mere compliance to actively mentor suppliers in their sustainability journeys. We will examine the future of sustainable procurement, where integrating socio-economic and environmental standards becomes a shared competitive advantage. By focusing on systemic collaboration—from transport to local excursions—this session highlights how operators can leverage the GSTC framework to ensure every touchpoint contributes to destination resilience and community prosperity.
• Kingston Khoo – Founder & CEO, Dusky Leaf Adventures
• Nigel Wong Chun Teim – President, Malaysian Association of Tour and Travel Agents (MATTA) [Presentation]
• Nia Klatte – Head of Sustainability & Impact, ASI Reisen [Presentation]
• Natalie Vine – Chief Purpose Office, Discova • Meegan Marshall – Chief People and Purpose Officer, Intrepid Travel [Presentation]
• Meegan Marshall – Chief People and Purpose Officer, Intrepid Travel [Presentation]
